Legacy Website

Legacy sites share a pattern: built years ago on whatever was standard then, maintained reactively, and slowly falling behind on speed, mobile experience, and search standards. The business outgrew the site, but replacing it kept sliding down the priority list.

The cost is invisible because it’s counterfactual: leads that bounced off a six-second load, rankings lost to faster competitors, and staff hours spent fighting an ancient CMS. Audit data routinely shows legacy sites converting at a fraction of modern replacements.

Budgeting the replacement is a CapEx-versus-OpEx decision: a large rebuild invoice, or a subscription model that treats the website as managed infrastructure with the cost spread across its working life.