Fractional Growth Partner.
I embed with your team to run growth: attribution, CRO and messaging, campaigns, technical performance, and the infrastructure underneath it. Custom scope. Let's talk.
The Gap I Fill
Past $5MM in revenue, growth problems stop being "we need a better website" and start being strategic: which channels deserve budget, why pipeline stalls, whether the data can be trusted, which vendors are earning their fees. You need senior growth leadership, but not necessarily the $150,000+ overhead of a full-time hire.
That's the engagement: you get me, embedded.
I work inside your team, with your CRM, your stack, and your vendors, as a fractional growth and digital director. The scope is custom because every company's gaps are different: some need attribution rebuilt, some need campaigns run, some need a technical rescue. We define it together on a call.
Capabilities
Attribution & Data
Your buyers spend most of their journey researching in places last-click attribution can't see. I build the tracking architecture (multi-touch modeling, server-side tagging, CRM integration) that shows which channels actually drive closed-won revenue, so budget decisions stop being guesses.
Server-side tracking, GA4/CRM reconciliation, and attribution models tied to pipeline, not vanity metrics.
CRO & Messaging
Traffic is meaningless if the message misses. I sharpen your positioning, cut the cognitive load on your key pages, and run a disciplined testing program that turns the visitors you already have into pipeline.
Value-proposition work, page-level teardowns, and systematic A/B testing, measured in conversion rate rather than opinions.
Campaign Creation & Management
I plan, build, launch, and optimize multi-channel campaigns end to end (strategy, creative direction, landing pages, and budget management) so every dollar of spend is accountable to pipeline.
Full-cycle campaign operations across paid search, paid social, and email, integrated with your CRM.
Traffic & Lead Growth
I orchestrate SEO, content, and paid media into one cohesive acquisition system instead of disconnected channel efforts. It's the demand-generation leadership a growing B2B company needs before it can justify a full marketing team.
Strategic SEO, content operations, and paid acquisition run as one pipeline with shared targets.
Technical Optimization
Latency quietly taxes every campaign you run. I architect high-performance web infrastructure (perfect Core Web Vitals, modern rendering, clean builds) so your site converts what your marketing earns.
Core Web Vitals in the green, page weight budgets, and performance treated as a revenue lever.
Back-End Scalability
Your infrastructure shouldn't dictate your limits. I design headless CMS implementations, automated workflows, and data pipelines that keep operations fast as the company grows, and I oversee the agencies and vendors touching them.
Headless architecture, workflow automation, and agency/vendor oversight under one accountable owner.
Custom Scope, One Conversation
There's no package or price card for this work, on purpose. Tell me where growth is stuck; I'll tell you honestly whether I'm the right person to unstick it, what the engagement would look like, and what it would cost.
Reported Against Pipeline, Not Activity
Everything I run is tracked and reported against the numbers your leadership team already cares about: qualified pipeline, cost per opportunity, closed-won revenue. You get a live dashboard plus a reporting cadence we set up front, so you see what was done, what it moved, and what it cost. And when a channel can't earn its budget, I say so.
Already in your stack
Whatever you are building on, the work is the same: make it fast, make it convert, and track every lead back to what caused it.
Shopify / Shopify Plus →
Speed, Core Web Vitals, and conversion work on Plus and standard stores.
Astro →
Hand-coded, high-performance marketing sites. The flagship build.
WordPress →
Optimize it, harden it, or migrate off it, whichever the numbers call for.
HubSpot →
CRM implementation and attribution wired to real pipeline.
Cloudflare →
Workers and Pages deployment tuned for edge performance.
GA4 / GTM / Attribution →
Lead tracking traced back to the source that caused it.
Next.js / Supabase →
Custom dashboards and web apps for when a site is not enough.