Your Store Is Slow. It's Costing You Orders.
Theme bloat, a stack of apps each loading its own scripts, a slow LCP on the exact mobile traffic you're paying for. You've probably already bought a "faster" theme and a speed-booster app, and the store is still slow. That's the problem I fix.
What I Actually Do to a Shopify Store
Speed & Core Web Vitals audit
I measure your store's real-world load, LCP, and interaction cost the way Google actually scores it, then show you exactly where the milliseconds (and the revenue) are leaking.
Theme surgery
Bloated Liquid, render-blocking scripts, and unused CSS get cut. Where the theme fights back, I open the hood on a hand-coded front end that only ships the code a page needs.
App rationalization
Every review widget, upsell, and popup app injects its own scripts. I find which apps earn their weight, remove the ones that only tax your load, and stop the app-stack from blocking the render.
Conversion tracking
GA4, GTM, and server-side tagging wired so every sale traces back to the ad, search, or campaign that caused it. You stop guessing which spend actually moves revenue.
My Take: Go Headless When the Numbers Say So
Where speed is measurably costing conversions, I recommend going headless: keep Shopify as the commerce engine and checkout, put a hand-coded Astro front end in front of it, and deploy it to the edge. It removes the ceiling a native theme can't get past. When the economics don't support that yet, I'll optimize your theme honestly and tell you so, no upsell.
Read the full argument: headless Shopify on Astro →Speed Is Money, With Numbers
That's the payoff on every Shopify build I do: the backend stays Shopify, the front end gets fast, and the tracking proves what the speed recovered. A current Shopify Plus engagement is putting exactly these numbers on the board, and I'll share the before/after here as soon as it's public.
Go Deeper
The 2026 Guide to Core Web Vitals for B2B Leaders
What Google actually measures, why most stores fail it, and what passing is worth in revenue.
Read the post →GA4 vs. Server-Side Tracking: Which Provides Better Revenue Clarity?
The tracking decision behind store numbers you can actually trust.
Read the post →The CRO Audit: Stop Wasting 20% of Your Revenue on UI Friction
Where stores keep leaking conversions after the speed problem is fixed.
Read the post →Reported Against Pipeline, Not Activity
Everything I run is tracked and reported against the numbers your leadership team already cares about: qualified pipeline, cost per opportunity, closed-won revenue. You get a live dashboard plus a reporting cadence we set up front, so you see what was done, what it moved, and what it cost. And when a channel can't earn its budget, I say so.
Want to know what your theme is costing you?
Running a larger growth engagement? See the Fractional Growth Partner engagement →