Optimize It, Harden It, or Leave It. The Numbers Decide.
Your agency says rebuild. Your developer says one more plugin. Your host says upgrade the plan. Everyone giving you advice profits from exactly one answer. I run the triage honestly, and sometimes the honest answer is that your WordPress site should stay a WordPress site.
What I Actually Do With a WordPress Site
Performance triage
I audit your site against real field data, the same Core Web Vitals numbers Google scores you on, and tell you whether your speed problem is fixable inside WordPress or structural. Sometimes staying is the right answer.
Plugin rationalization
Forty plugins is not a strategy, it is forty things that can break, conflict, or get exploited. I map which ones earn their weight, which ones overlap, and which ones should be five lines of code instead.
Hardening and maintenance discipline
If the numbers say stay, I make staying safe: updates on a schedule, tested backups, security posture that assumes plugins will have vulnerabilities, because the data says they will.
Migration off, when warranted
When you have hit the ceiling, I move you to a hand-coded Astro build with your content, URLs, and SEO equity intact. Not as a reflex. As the conclusion of the triage, with the numbers that justify it.
My Take: WordPress Isn't Evil. It's Misapplied.
WordPress is a fine publishing tool asked to be everything: a marketing site, a lead engine, an app platform. The pain you feel is usually the gap between what it was built for and what it is being used for. I profit whether you optimize, harden, or migrate, which is the only reason the triage can be honest. I will show you your numbers against objective thresholds and recommend the cheapest path that actually solves your problem.
Read the full triage framework, with the thresholds →Why the Triage Exists, With Numbers
Those numbers are why "just add a plugin" and "just rebuild everything" are both lazy answers. Half of WordPress sites pass Core Web Vitals, which means yours might, or might never. The triage finds out which, and I will publish real client outcomes from each of the three paths here as agreements permit.
Go Deeper
Why WordPress Plugin-Hell is Killing Your Lead Generation
What the plugin economy actually costs a site whose job is producing leads.
Read the post →WordPress Triage: Optimize, Harden, or Leave?
Objective thresholds for deciding what your WordPress site actually needs.
Read the post →Astro vs. WordPress in 2026: Market Share, Speed & SEO
The head-to-head numbers, if the triage points you toward the exit.
Read the post →Reported Against Pipeline, Not Activity
Everything I run is tracked and reported against the numbers your leadership team already cares about: qualified pipeline, cost per opportunity, closed-won revenue. You get a live dashboard plus a reporting cadence we set up front, so you see what was done, what it moved, and what it cost. And when a channel can't earn its budget, I say so.
Want the honest read on your WordPress site?
Wondering what the migration path leads to? See how I build on Astro →