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Platforms / Astro
Astro

Every Site I Build Is an Astro Site. On Purpose.

Astro ships zero JavaScript by default, so the sites I hand-code on it start fast and stay fast. You feel it as pages that appear instantly, Core Web Vitals that pass, and a site that never needs a "speed plugin." This page is the why behind every build I do.

The Work

What I Actually Build on Astro

Hand-coded marketing sites

No page builder, no theme, no plugin stack. Every page ships only the code it needs, which is why the sites load instantly and stay fast years later instead of accumulating weight.

Islands architecture, done right

Interactive components load JavaScript only where a component earns it: a form, a calculator, a booking embed. The rest of the page is plain, instant HTML. That discipline is what keeps Core Web Vitals green.

Migration to Astro

From WordPress, page builders, or an aging custom build. Content, URLs, and the SEO equity you have already earned come across intact. The redirects are mapped before anything moves.

Deployed to the edge

Every Astro build I ship runs on Cloudflare, so the first byte arrives from a server near your visitor instead of a shared host three time zones away. Speed is architecture, not luck.

My Take: Zero JavaScript by Default Is the Right Default

Most frameworks ship a JavaScript runtime with every page and make you fight to remove weight. Astro flips that: a page ships no JavaScript unless a component specifically asks for it. For a marketing site, where almost every page is content, that one default decides your Core Web Vitals before you write a line of code. It is why I do not build "fast WordPress sites" or "optimized themes." I build on the platform where fast is the starting point, and I have written about how islands architecture makes that work.

Read the full comparison: Astro vs WordPress →
The Evidence

The Default Shows Up in the Data

67% Of Astro sites pass Core Web Vitals, the lightest median page weight of any platform measured (Search Engine Journal)
+8.4% Retail conversions from a 0.1s speed gain (Google & Deloitte)
0 KB JavaScript an Astro page ships by default. Weight is opt-in, not opt-out

The site you are reading is an Astro site, built exactly the way I build for clients: hand-coded, zero JavaScript by default, deployed to the edge. Every current client build runs on this same stack, and I will publish named builds with before and after numbers here as each agreement permits.

How the Work Gets Measured

Reported Against Pipeline, Not Activity

Everything I run is tracked and reported against the numbers your leadership team already cares about: qualified pipeline, cost per opportunity, closed-won revenue. You get a live dashboard plus a reporting cadence we set up front, so you see what was done, what it moved, and what it cost. And when a channel can't earn its budget, I say so.

Want a site that's fast because of how it's built?

Curious where these builds run? See the Cloudflare edge deployment page →