Data & Attribution
Eliminate marketing guesswork. As your fractional data experts, we design and implement multi-touch attribution models to reveal exactly which channels drive revenue.
Unlocking the Dark Funnel
B2B buyers and high-ticket consumers spend 80% of their journey in the "dark funnel"—researching, reading reviews, and discussing options before they ever fill out a lead form. If you rely solely on last-click attribution, you are missing the complete picture and misallocating capital.
Building the Intelligence Engine
We deploy enterprise-grade tracking architectures that stitch together the fragmented customer journey. From server-side tracking to complex CRM integrations, we ensure that your data is clean, compliant, and actionable.
Attribution Capabilities
- Multi-Touch Modeling: Moving beyond first/last-click to understand how various touchpoints influence a conversion.
- Server-Side Tagging: Ensuring accurate data collection in a cookieless world while improving page performance.
- CRM & Data Warehousing: Connecting marketing platforms (Google Ads, LinkedIn) directly to your CRM to measure true closed-won ROI.