E-E-A-T

E-E-A-TE-E-A-TExperience, Expertise, Authoritativeness, and Trustworthiness. The criteria Google uses to judge the quality of content. is the gold standard for modern SEO. It ensures that content is created by experts with real-world experience, hosted on an authoritative site, and is trustworthy. Google uses this to combat low-quality or AI-generated spam.