Executive Hiring

Executive mis-hires are among the most expensive mistakes a growing company makes: recruiting fees, months of salary, opportunity cost of a stalled function, and team attrition often total several times the annual salary — and marketing leadershipMarketing LeadershipMarketing leadership is the executive function that sets strategy, allocates budget, builds the team and stack, and owns marketing roles fail at notoriously high rates.

The root cause is usually role ambiguity, not candidate quality: companies hire a title before defining the work, then discover the candidate’s strengths don’t match the actual job.

De-risking approaches include defining the role through a strategy sprintStrategy SprintA strategy sprint is a short, intensive engagement — typically 30 to 90 days — that produces a complete marketing strategy and roadmap before committing to hires or long retainers. before recruiting, fractional engagements that test fit with real work, and structured 90-day plans with explicit success criteria agreed before the start date.