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Heuristic Evaluation
Experts evaluate a user interface against established usability principles (heuristics) to identify potential frictionFrictionAny element on a website that prevents a user from completing an action, such as a long form or a slow-loading page. points without needing live user testing.
Related Articles
Sep 30, 2025
Heuristic Evaluation: Find Your Site's Drop-Off Points Without Traffic
You do not need heavy traffic to find usability problems. How a heuristic evaluation works and what it catches that analytics miss.
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