Startup Marketing

Startup marketingStartup MarketingStartup marketing is customer acquisition under extreme resource constraints, choosing the one or two channels that fit the product, and building infrastructure that doesn fails most often by imitation: copying the channel mix of companies with a hundred times the budget. The discipline is subtraction: find the single channel where your specific buyers concentrate, and go deep before going wide.

Founder-led motions usually win early: direct outreach, communities, content carrying the founder’s expertise. Paid channels come later, after conversion paths are proven, so spend amplifies what works instead of subsidizing what doesn’t.

Infrastructure choices matter for runway: zero-down, subscription-based web infrastructure keeps cash available for the experiments that find product-market fit, instead of sinking it into assets before revenue exists.