Structured Data

Common schema types include Article, FAQ, HowTo, Product, Review, LocalBusiness, and Organization. When implemented correctly, structured dataStructured DataStructured data is machine-readable markup (typically JSON-LD using schema.org vocabulary) that describes the content of a page to search engines and AI systems. unlocks rich results in Google (star ratings, FAQs, breadcrumbs) and significantly increases the probability that AI systems will cite the page.

FAQ and HowTo schema in particular have outsized impact for Answer Engine Optimization, because their question-and-answer format mirrors how AI platforms present information.