Template Websites

A template is someone else’s guess at a generic business’s needs. Buying one means inheriting its assumptions: page structures that don’t match your services, features you don’t need shipping code on every page, and a look shared with thousands of other sites.

The hidden cost is conversion: templates are designed to look good in a demo, not to move your specific customer toward your specific action. Customizing past the template’s assumptions often costs more than building correctly from the start.

Templates make sense as placeholders. As a growth asset, a site engineered around your actual buyer — their questions, objections, and conversion path — outperforms a theme every time it’s measured.